53
cat grass
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($5.45–$17.63) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,111.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay£271K£271K/yr · 251K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.51avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Price range
Bad£5.45–£17.63cheapest to priciest tracked listing — scored on the share inside $15–$100