60
cat grass sticks
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great216.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 36K searches
Price range
Bad£3.45–£13.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand