46
cat food tray
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Good£0.56–£41.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.59avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,218.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£78K£78K/yr · 50K searches