51
cat food for sensitive stomachs
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.61avg listing price — sweet spot $15–$100
Price range
Great£9.27–£47.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£578K£578K/yr · 174K searches
Review moat
Good1,084.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand