51
cat flea shampoo
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.86–$12.61) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,160.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£171K£171K/yr · 127K searches
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£2.86–£12.61cheapest to priciest tracked listing — scored on the share inside $15–$100