44
cat flap
Skip itSoft demand (-14.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.12avg listing price — sweet spot $15–$100
Market size
Good£665K£665K/yr · 592K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£7.56–£191.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad6,907.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-14.5%90-day search growth — must beat 0% to launch