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cat diarrhea treatment
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Okay£3.61–£25.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.34avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£145K£145K/yr · 62K searches
Review moat
Bad4,570.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf