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cat clothes
Skip itSoft demand (-38.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Great240.99avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 5% kills the launch gate
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.09–£16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 337K searches
Growth
Bad-38.5%90-day search growth — must beat 0% to launch