59
cat brush
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£521K£521K/yr · 782K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,580.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£16.28cheapest to priciest tracked listing — scored on the share inside $15–$100