59
cat bowl
Launch itA $881K/yr market growing +6.6% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Great£881K£881K/yr · 1.8M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,022.59avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Price range
Bad£3.04–£17.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand