58
cat bed
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good£679K£679K/yr · 2.4M searches
Avg price
Good£13.48avg listing price — sweet spot $15–$100
Price range
Good£5.39–£27.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,409.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.2%90-day search growth — must beat 0% to launch