59
calming dog treats
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£538K£538K/yr · 376K searches
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Price range
Good£1.63–£30.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,672.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.7%90-day search growth — must beat 0% to launch