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bentonite cat litter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Price range
Okay£2.54–£25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,433.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£55K£55K/yr · 23K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand