42
bearded dragon substrate
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good851.8avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.81–£27.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 42K searches