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baby powder dog shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.26avg listing price — sweet spot $15–$100
Price range
Good£5.70–£26.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£130K£130K/yr · 79K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,336.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand