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aquarium soil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good£2.93–£27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.34avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,719.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad£72K£72K/yr · 153K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand