56
anti scratch furniture protector
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good663.06avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.93–£24.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.60avg listing price — sweet spot $15–$100
Market size
Okay£108K£108K/yr · 177K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch