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anti pull dog lead
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay£11.21avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£183K£183K/yr · 491K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,411.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.62–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand