60
ant farm
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£32.14avg listing price — sweet spot $15–$100
Price range
Great£8.50–£68.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great336.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+38.7%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£87K£87K/yr · 190K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale