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adaptil refill for dogs
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.80avg listing price — sweet spot $15–$100
Price range
Great£13.16–£37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Bad9,365.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 20K searches
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand