49
active rolling ball for dogs uk
Skip itSoft demand (-45.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.39avg listing price — sweet spot $15–$100
Price range
Good£4.44–£31.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,970.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad£29K£29K/yr · 34K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch