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10kg cat food dry
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Good£434K£434K/yr · 336K searches
Price range
Good£2.69–£28.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.76avg listing price — sweet spot $15–$100
Review moat
Okay2,306.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand