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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Great279.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Market size
Okay£104K£104K/yr · 68K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£3.91–£16.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand