50
zester
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.14–$14.28) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Market size
Okay£124K£124K/yr · 152K searches
Review moat
Bad5,225.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Price range
Bad£3.14–£14.28cheapest to priciest tracked listing — scored on the share inside $15–$100