45
yooje
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£29.04avg listing price — sweet spot $15–$100
Price range
Incredible£17.68–£50.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great320.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£77K£77K/yr · 91K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand