50
yogurt pot
Worth a lookShows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good672.35avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.99avg listing price — sweet spot $15–$100
Price range
Okay£4.83–£19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 150K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand