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yoghurt maker
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£23.66avg listing price — sweet spot $15–$100
Price range
Incredible£17.84–£33.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good571.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 232K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf