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yeti lunch box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great148.11avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+82.2%90-day search growth — must beat 0% to launch
Avg price
Great£99.38avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£12.08–£243.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 75K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price