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yellow tissue paper
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good1,002.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.95avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 29K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.61–£7.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock