43
yellow ribbon
Skip itPrices mostly outside the sweet spot ($1.66–$6.66) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Review moat
Good954.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.17avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 79K searches
Price range
Bad£1.66–£6.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand