54
yarn holder
Worth a lookShows a thin review moat (88 avg reviews), but soft demand (-38.3% this quarter) keeps it on the watch list.
Review moat
Incredible87.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.93–£23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.86avg listing price — sweet spot $15–$100
Market size
Bad£82K£82K/yr · 191K searches
Growth
Bad-38.3%90-day search growth — must beat 0% to launch