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yarn bowl
Worth a lookShows a thin review moat (99 avg reviews), but soft demand (-47.4% this quarter) keeps it on the watch list.
Review moat
Incredible99.24avg incumbent reviews — the moat a new listing must climb
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good£12.89avg listing price — sweet spot $15–$100
Price range
Good£4.85–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 117K searches
Growth
Bad-47.4%90-day search growth — must beat 0% to launch