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yankee candle wax melts
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,040.84avg incumbent reviews — the moat a new listing must climb
Market size
Okay£205K£205K/yr · 392K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.26–£22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.62avg listing price — sweet spot $15–$100
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand