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yankee candle tea lights
Skip itSoft demand (-60.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.09–£24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,885.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.19avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£15K£15K/yr · 42K searches
Growth
Bad-60.7%90-day search growth — must beat 0% to launch