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xmas window lights
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good985.27avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£4.25–£18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£75K£75K/yr · 482K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.0%90-day search growth — must beat 0% to launch