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wreath ring
Skip itSoft demand (-50.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great277.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 125K searches
Growth
Bad-50.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.81–£14.11cheapest to priciest tracked listing — scored on the share inside $15–$100