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wreath making supplies
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but prices mostly outside the sweet spot ($1.84–$14.09) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great342.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£155K£155K/yr · 726K searches
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.84–£14.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand