49
wrapping ribbon
Skip itPrices mostly outside the sweet spot ($1.28–$9.86) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Great490.36avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 309K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.61avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£9.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand