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wrapping paper
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£3.2M£3.2M/yr · 6.8M searches
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good937.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Price range
Bad£1.51–£11.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand