54
wrapping paper storage
Worth a lookShows low returns (1.2%), but soft demand (-39.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,106.28avg incumbent reviews — the moat a new listing must climb
Market size
Good£445K£445K/yr · 545K searches
Price range
Okay£4.22–£25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Growth
Bad-39.3%90-day search growth — must beat 0% to launch