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wrapping paper storage box
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good982.06avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.45–£26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad£38K£38K/yr · 52K searches
Growth
Bad-38.6%90-day search growth — must beat 0% to launch