34
worms
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,095.11avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.76avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 72K searches
Price range
Bad£3.66–£16.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier