40
worm castings
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great235.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£4.94–£16.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£29K£29K/yr · 56K searches
Signals Low Review Barrier