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worktop protector
Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£6.66–£54.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Review moat
Okay1,566.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 164K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch