46
wool duvet
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£44.01avg listing price — sweet spot $15–$100
Price range
Incredible£26.06–£83.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great279.1avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 76K searches