62
wooden table
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+126.4%90-day search growth — must beat 0% to launch
Review moat
Great291.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£71.50avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£18.89–£190.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£57K£57K/yr · 70K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale