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wooden spoon
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good822.65avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.63–£37.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£545K£545K/yr · 607K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Growth
Bad-25.3%90-day search growth — must beat 0% to launch