57
wooden ducks with wellies
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great108.11avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great£16.12avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.86–£27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 187K searches
Signals No Dominant Brand