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57

wooden crate

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 26Conversion 11Competition 81Returns 96Price range 79Avg price 90Brand share 70Review moat 89Quality gap 79

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£21.08

avg listing price — sweet spot $15–$100

Review moat

Great226.12

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£4.18–£110.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Market size

Bad£62K

£62K/yr · 323K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale