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wooden coasters
Worth a lookShows low returns (0.8%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great440.09avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.88–£21.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 116K searches